Regal Rarity: The Calming Power and Value of Amethyst, February's Majestic Birthstone

The Key to Value: Color Saturation

While Amethyst is widely available, its value is determined by the depth of its purple. The most desirable color is a rich, deep violet with reddish-purple flashes—often called 'Siberian' or 'Deep Russian.' Lighter, lavender shades are less valuable but offer a softer aesthetic. When buying, look for even color distribution without visible zones or blotches.

Durability and Essential Care

Amethyst scores a solid 7 on the Mohs Hardness Scale, making it suitable for everyday wear, including rings. However, its brilliant color is sensitive to extreme heat and prolonged direct sunlight.

Do Not leave Amethyst jewelry on a sunny windowsill or in a hot car, as the color can permanently fade.

Cleaning: Clean only with warm, soapy water and a soft brush. Never use steam cleaners or harsh chemicals.

Our Top Recommendation: The Statement Cocktail Ring

Amethyst’s clarity and large crystal formation make it perfect for sizeable, eye-catching cocktail rings or statement pendants. Since the stone is abundant, you can often find large carat sizes at excellent value. We recommend bold, vintage-inspired settings that emphasize the stone's royal history.