Discover Your Birthstone
The ultimate guide to gemstone meaning, authenticity, and gifting.
Find Your Stone
Curated Gift Guides
Find the perfect piece for every occasion
Sparkle for Less: Thoughtful Birthstone Gifts for Every Budget (Expert Picks Under $100 to Over $500)
December's Blue Trio: The Ultimate Holiday Gift Guide to Tanzanite, Zircon, & Turquoise (And How to Choose)
The Deep Blue Magic: A Collector's Guide to Tanzanite, December's Luxury Birthstone
Beyond Diamond: Curated Gemstone Gifts for Milestone Anniversaries (1 Year, 10 Year, 25 Year)
Gemstone Academy
Expert advice on how to care for your jewelry, identify authentic stones, and understand gemstone science.
How to Spot a Fake: Your Practical Guide to Authentic Gemstones (What to Look For & When to Seek an Expert)
The world of gemstones is beautiful, but also complex. With so many fakes, imitations, and treated stones, how can you tell if your precious gem is authentic? Our practical guide helps you understand the red flags and when it's time to consult a professional.
The GemGuidePro Guide to Blue Gemstones: Value, Rarity, and Essential Care
Blue gemstones represent tranquility, wisdom, and nobility, making them a popular choice for fine jewelry. From the deep saturation of Sapphire to the violet flash of Tanzanite, this professional guide breaks down the value, rarity, Mohs hardness, and crucial care requirements for the most sought-after blue stones, helping you buy with confidence.
Understanding the 4Cs: Everything You Need to Know Before Buying a Diamond
The 4Cs — Carat, Cut, Color, and Clarity — form the standard for evaluating a diamond’s quality and price. Mastering these four criteria helps you balance budget and beauty, ensuring you select a stone that truly sparkles
The GemGuidePro Guide to Green Gemstones: Comparing Emerald, Tsavorite, and Peridot
Green gemstones symbolize nature, renewal, and vitality. But not all greens are created equal. From the legendary (but fragile) Emerald to the brilliant Tsavorite and the unique Peridot, this guide breaks down the critical differences in clarity, durability, and value to help you make the smartest choice.